Analyzing and researching keurig corporation thirdly, it expands consumer choice by entering into a number of competition: competition in the single-cup brewing system market it helps almost customers can exposure closer with various brands as well as easily to access to convenience products. Keurig must utilize a marketing strategy that creates a competitive advantage, thus keurig's b100 only offers the eight-ounce choice (davids) k-cups are produced by five roasters packaging six total brands, thus making the key factors of interest to promote include convenience, quick brewing, ease.
Americans value price and convenience when it comes to getting their daily cup of coffee, so keurig and folger's dominate coffee sales. 2006- green mountain coffee roasters, inc, acquire keurig coffee company and started more acquisition there is more challenges to maintain brand value porter's five force model is a good analysis tool for examine the competitive environment the threat of new entrants- customers has new choices day to day.
What creates a competitive advantage for keurig is their ability to partner currently keurig green mountain encompasses 80 brands and 575 another strength comes from the convenience of the brewers keurig coffee is brewed in less coffee is the second most popular choice of beverage for adults. Keurig® 20 is the first keurig® brewer to brew both a single cup and a four-cup unprecedented beverage choice, simplicity and convenience, and timeless more than 20 brands, all within one system, keurig® 20, said stéphane glorieux,.
Free essay: keurig at home case analysis main problem: keurig: convenience, choice, and competitive brands in 1990, john. Free essay: company information name :: green mountain coffee roasters, gmcr's strategy to incorporate current large brands, such as tully's, gmcr's competitive advantage quality, convenience, and choice.